About
Why TURAS exists.
After a decade at Atlas Copco, I started TURAS to apply the product skills learned in multinational industrial, construction, scientific, and medical application products to other sectors and businesses, large and small.
I build products myself because it keeps the consulting honest. Owning scope, architecture, onboarding, payments, trust, and day-two trade-offs keeps the advice practical and grounded.
Background
Experience built on direct product ownership.
Ten years in product at Atlas Copco — standing on the shoulders of great mentors, managing product managers, leading international teams, and owning strategy for portfolios averaging €100M+ in annual revenue.
Independent consulting through TURAS since 2021, with amfori as my main client since 2023 — building out product management principles for their product team and shipping products with them.
Consumer products built and operated end-to-end across booking, e-commerce, property, coaching, and local discovery — lived product work.
Point of view
How I think about product work.
Biomedical engineering gave me an analytical foundation. I like decomposing messy problems, understanding constraints, and turning complexity into something workable.
Good product management is hands on. It is setting clear priorities, honest trade-offs, aligned stakeholders, and steady follow-through with the people doing the work.
I like collaborating with product, engineering, design, and domain experts to turn ideas into useful products and applications.
Company details
TURAS BV
Independent product consulting practice.
BTW/VAT: BE 1012.512.130
Belgium
Cormac Kerins
Contact
Start a conversation.
If your team needs clearer product direction, better alignment, or help getting something useful shipped, start here.
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