01 / THINK
Clarify the problem
Products that make
customers happy.
I’m Cormac Kerins. I help companies build and sell them — through consulting or full end-to-end builds.
10 yearsProduct experience
€100M+Average portfolio managed
01 / Selected work
Product work, in practice.
www.amfori.org↗
An embedded consulting engagement covering product definition, roadmap decisions, stakeholder alignment, and delivery with distributed teams. The current focus: building out product management principles for the amfori product team.
Product definitionRoadmapsDelivery
02 / Contact
What are you
working on?
Tell me what you have in mind. A couple of sentences is enough to start.
Your message comes directly to me.I’ll reply to the email you provide.03 / The process
TURAS, step by step.
01
Think
Start with the customer, the problem and the outcome the business needs.
Working document01 / 05
Problem statement
Customer
Who experiences the problem?
Problem
What gets in their way today?
Outcome
What would a useful improvement look like?
“It’s not 10,000 hours, it’s 10,000 iterations.”