Think / Clarify the problem

Products that make
customers happy.

I’m Cormac Kerins. I help companies build and sell them — through consulting or full end-to-end builds.

Cormac Kerins

The person behind TURAS

Hi, I’m Cormac.

An Irish product consultant based in Antwerp. Ten years in product, first at Atlas Copco — leading product managers and managing portfolios averaging over €100M a year. I’ve consulted independently since leaving in 2021, and since 2023 amfori has been my main client, where I’m building out product management principles for their product team.

I design and build products myself, end-to-end, because it keeps the consulting honest. The name comes from home: turas is Irish for journey.

10 years

Product experience

€100M+

Average portfolio managed

2021 → now

Independent consulting

Companies that trusted me to build their products

amforiAtlas CopcoChicago PneumaticLeyboldEdwards

Working with me

Two ways to buy my time.

Pick the shape that fits: I join your team and lead product, or I build the whole product for you.

Proof in production

Shipping, weekly.

Alongside consulting, I build and operate my own consumer products — booking, e-commerce, property, coaching, local discovery. Owning scope, architecture, payments, and day-two trade-offs keeps the advice practical and grounded, and each build has its own deep-dive write-up.

Build activity

1954 commits in the last 52 weeks

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Let’s talk about your product.

If your team needs clearer product direction, better alignment, or help getting something useful shipped, start with a conversation.